TODAY
Today, that model has evolved into a far more complex landscape shaped by national distributors, franchise divisions, pro-only retail networks, salon suites, distributor-owned e-commerce, DTC pressure, pricing transparency, and global supply volatility. Distribution is no longer about access alone — it requires deliberate channel design, disciplined margin control, education-driven pull-through, and strategic oversight across the U.S. and Canada. For founders and investors, scaling without clarity in this environment introduces unnecessary risk. SDH Beauty Experts helps growth-stage beauty brands navigate this complexity with structure, precision, and a path to durable, profitable expansion.
